Wednesday, 6 April 2016

Treat - Ghost of Graceland

TREAT the Swedish hard rock veterans who released their first single in 1984. "Ghost Of Graceland" is the band's seventh album. Building on the success of their last album ”Coup de Grace” (2010), hailed by both fans and critics as a masterpiece, TREAT is releasing an album packed with reflective, soul searching songs dressed in a devilishly seductive yet hard hitting melodic rock and now the expectations are high.

TREAT has let the new album grow organically and it reflects the band is today, the melodies are still important but the lyrics can take up more space.

Gone are party hard rock attitude replaced with maturity and introspection. This is the razor-sharp melodic hard rock that picks influences from both the classic bands as well as everything that happens around us.

It’s all about being true. True to your roots. And to your soul, trusting what’s in your heart. All that. And guts. Swedish Hard Rock legends TREAT is going full circle on their new album “Ghost of Graceland”.

“This is where we are today. As a band, as musicians, songwriters and individuals. It’s a statement: this us 2016”, says main songwriter and guitarist Anders Wikström.

”Ghost of Graceland”, produced by long time TREAT fan and respected writer/producer Peter Mansson and co- produced by Anders Wikström, shows a band with a thirty plus career, that are more hungry and energetic than ever. To achieve that organic, pure, bold, somewhat cocky, contemporary sound with melodies and choruses to die for, the band took a step back. Says Anders Wikström: ”It’s a musical as well as a personal soul searching. We traced us back to our roots, the music and the heroes that get us started dreaming back in the 70’s: KISS, VAN HALEN, SWEET, DEEP PUEPLE and UFO. An era where music and musicianship really mattered and rock’n’roll was a matter of life or death.”

TREAT got aboard the time capsule and retrieved all that restless energy, and added to their platform. But ”Ghost of Graceland”, with all it’s delicious, action packed and hook ladden melodic rock, also sees a band that reflects on their personal lives. ”We’re middle aged now, I just turned fifty. In our twenties it was all about babes, booze and rock’n’roll. Now we are husbands and fathers with responsibilities. We grown up, just like our fans. I wanted that to reflect in the lyrics.”

”Ghost of Graceland” is Anders Wikström’s take on the world: both his own and the bands personal journeys, and perspective on modern life in general. ”I really wanted to express what goes on in my mind and talk about relationships, politics, economics and the choices we make. The title song is a metaphor… paradise or prison? It´s up to you to decide. ”I Don’t Miss the Misery” tells the story about a man on the brink of madness, going through hell and finally see the light; the perspective change in a crisis and you find new kicks in life. In ”Do Your Own Stunts”, who musically is in the same vein as the classic ”Get You On The Run” Anders writes about a father trying to teach his kids how to live their lives to the fullest, and ”Together Alone” is a heartbreaking and powerful ballad, that sees Anders singing lead vocals for the first time. But it wouldn’t be a TREAT album without a kick ass, friday-night-let’s party-and-get-too-wild song: ”Too Late To Die Young” is a tongue in cheek classic rocker, with some clever name checking.

Robert Ernlund (vocals), Anders Wikström (Guitars and backing vocals), Patrick Appelgren (keyboards, guitar and backing vocals), Jamie Borger (drums) and new bass player Pontus Egberg (KING DIAMOND) is a powerhouse. Proud, confident and hungry for more. ”We’re doing what we love. We’re proudly flying the flag for hard and melodic rock. Honestly, this is a very, very good TREAT album”, says Anders Wikström.

Today's tune "Ghost of Graceland" is the title track from the brand new album with TREAT

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